Tri-Cities Airport has unveiled an updated name, new logo and new website.
The new logo highlights the Airport code, TRI, and reflects the clean, modern design of the Airport, a news release from the airport says. The new website, www.TRIflight.com, is mobile-friendly, easy to navigate and highlights information passengers access the most, according to the release.
The airport has served the Tri-Cities area since 1937.
“The most recent enhancements to the terminal area have improved access, convenience and appearance for an important front door to the region,” the release says.
“These improvements gave us an opportunity to also update the image that represents the airport’s brand,” Executive Director Patrick Wilson said. “The term ‘regional’ was removed from the name, which provides a better indication that Tri-Cities Airport is a full-service commercial airport providing services and facilities for passengers, air cargo, corporate and general aviation.”
The Tri-Cities Airport Authority approved removing regional from the name and the initial logo concept on Aug. 25. The airport staff then turned its focus to finalizing the logo, updating collateral materials, social media sites and development of the new website, the release says.
“We are so pleased to have the new website up and available for our community,” said Kristi Haulsee, director of marketing and air service development. “The new TRIflight.com provides information airport users need the most right at their fingertips. It also highlights opportunities to connect with the airport through newsletters and social media sites.”
Social media plays a key role in the airport’s rebranding effort. Two hashtags will be used “to help tell the story of TRI, as well as offer passengers the opportunity to share their travel adventures,” the release says. “#FlyTRI will be used when sharing information about TRI, and #IFlyTRI can be used by passengers to tell their positive TRI experiences and share their travel stories.”
“The rebranding effort shows our continued commitment to grow our facilities and services to support the quality of life and economic development of Northeast Tennessee, Southwest Virginia and the surrounding areas,” Wilson said.