Here’s What Super Bowl Travel Produced at San Jose International Airport
March 7, 2016
  • Share
  • Even as travel declined at Mineta San Jose International Airport during Super Bowl week, the airport and businesses based there got new activity generated by the big game, spokeswoman Rosemary Barnes said Monday.

    Concessions — food, beverage and retail — generated $500,000 more at the airport between Jan. 29 and Feb. 9 (the game was played Feb 7) than for the same period a year ago.

    “We had one kiosk that sold NFL-branded merchandise that averaged $10,000 on a normal day,” Barnes said. “On Feb. 8 (a day that most fans departed for home), it sold $60,000 worth of merchandise.”

    Airport management presented the figures in a report last week to its 11-member advisory commission last week.

    Here are some other Super Bowl-driven metrics reported by the airport:

    The airport’s two fixed-base operators, Atlantic Aviation and Signature Flight Support, serve general aviation (private and corporate planes) and reported parking 227 aircraft overnight that had made reservations through the Federal Aviation Administration’s Super Bowl system and collected more than $15,000 in fees.

    Atlantic and Signature combined to sell 143,000 gallons of jet fuel for Super Bowl-bound planes.

    American, Delta and Jet Blue added seven flights on Super Bowl weekend. In addition, Delta used larger jets on three regularly scheduled Super Bowl weekend flights.

    Twenty charter aircraft parked overnight.

    The airport handled 5,227 more passengers Feb. 1-9 than it did on the same weekend in 2015.

    The airport rented parking space for car rental agencies to stage 820 vehicles, which produced $3,300 in parking fees.

    The airport mounted a social media campaign designed to let the flying public know that it was the closest major airport to Levi’s Stadium. It produced 35,000 additional hits on the airport’s website.